LIHEAP Public Service Advertisement Campaign

Applications for the Low-Income Home Energy Assistance Program (LIHEAP) have been flat or declining in many states for the last three years despite that the program is only reaching about 20 percent of the eligible population. To address the decline, we are developing a national campaign to increase public awareness of the program and encourage eligible families to apply for assistance. We have developed radio and television public service announcements, which will be made available to radio and TV stations around the country to increase awareness and access to energy assistance and related public health concerns.

TV PSA in English

TV PSA in Spanish

Radio PSA in English

Radio PSA in Spanish

PSA Toolkit: A PSA and social media toolkit is being developed to support local agencies in placing PSAs in their local media markets and announcing the availability of LIHEAP in their local communities. Additional materials are being developed to inform families about ways to save energy and promote healthy homes. The first two radio and TV PSA for the tool kit and are being promoted by the National Association of Broadcasters as well as pilot-tested in the states of Idaho and Indiana.

The campaign is being sponsored by NEADA, and the National Association of State and Community Services Programs (NASCSP) representing the state Weatherization directors in partnership with National Association of Energy and Utility Affordability Coalition (NEUAC).